STEM Gaming for Children
Contact UsGrowth Strategy for Zoombinis
Targeting retro gamers and parents in the US
To successfully relaunch the game to iOS and Android users to play the game and save the Zoombinis.
North star: Users downloading and purchasing the game with a low, one-time payment.
Having spent months on activity without much to show for it, the team was close to shutting the project down.
We took on the project knowing we had to deliver immediately and start generating revenue.
Utilising paid media channels as well as owned/earned media and ambassadors, we deployed tactics to get the word out there and generate traffic.
The first three months of working on the project delivered $100k USD in revenue for the project.
Ongoing efforts continue to raise the profile of the game and generate purchases.
Game Distribution & Revenue Growth
Envision Digital is very proud to partner with TERC, a research institute based in Boston, Massachusetts. In the 1990's TERC developed and released Zoombinis, a puzzle and logic-based game for children.
Since its revival in 2015, Zoombinis have been turning the heads of those more nostalgic, retro gamers.
Since 2024, Envision has been working alongside TERC to get the game back into the hands of its target audience.
About Zoombinis
The Zoombinis game is all about problem-solving using logic in a series of puzzles. The aim of the game is to get past the levels and save as many of the Zoombinis as possible.
In recent years the game has become available on iOS and Android devices, as well as being available in the Steam and Mac app stores.
Strategic paid media campaigns
The distribution of the game has seen the identification of audiences across Facebook, Instagram, TikTok, YouTube and Twitch. Utilising Adjust for the aggregation and reporting of these performance campaigns, we began to see significant results in the first three months of the project.
Revenue growth
With revenue as a primary objective for the project, our paid media efforts garnered $100k USD in revenue in the first three months of working on the project. Simply by utilising the right levers in our paid media channels, we have been able to uplift the revenue performance of the game considerably.
Ambassador program
Paid media is not the only focus of the growth strategy. We look to existing users and fans of the game to bring a unique perspective on content creation across Instagram to draw more attention to the growing popularity of the game.
Focused on retro gamers and parents with young children, our growth efforts span far and wide as we look to offload the initial pressures of paid media into other areas.
Conclusion
The work carried out alongside TERC is very rewarding, being able to support such an important element of a child's development. We are proud to continue our work and deliver on significant results.
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We analyse your customer data, market trends, competitors, unique selling proposition, and your brand anatomy to craft personalized campaigns.
On average, our clients see a 25-40% reduction in CAC and 2x customer LTV within the first 6 months of us working on your project. You will see a significant reduction in paid media budget as a result.
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